BANKS LYON JEWELLERS

BRIEF

Banks Lyon is an award-winning independent luxury watch & jewellery stockist, based in the heart of Lancaster's high street. With another store located in Kendal, there is no other single retailer in the North West that has the prestigious offering that Banks Lyon do. They are an official stockist of brands such as Cartier, Tag Heuer, and Rolex, to name a few.

Banks Lyon came to us looking to create video and photo content for their Bridal campaign, showcasing their rings and service, highlighting how the brand will be there for moments that will last a lifetime.

Promotional film for a luxury jewellers, showing a proposal in a scenic town.

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01 // PRE-PRODUCTION

_{Idea Generation & Iteration Script Writing • Storyboard/Shot List • Concept Refinement • Logistics • Casting • Crew Hire • Scouting • Prep}

For this advert, we needed to weave Banks Lyon's story into the video's narrative so that viewers would connect with the brand. With the jewellers being a family-run business, the message of family values and extra care was vital to highlight. In addition, Banks Lyon's generations of experience providing jewellery for special moments in customers' lives is social proof of expertise and quality.

The narrative for the video touched on themes of sharing moments and closeness and planned a storyline that included calm, intimate moments. Although a busy shop can obviously show a thriving business, our quieter approach reinforced a feeling of luxury and tranquility that implies an effortless experience.‍Smoothly moving from frame to frame, Banks Lyon's products are showcased throughout the video, signaling how the brand is the perfect partner for all your special moments and will ensure that every occasion is unforgettable.

Product photography and storytelling for luxury jewellery, by McGill Productions.

Bridal storytelling for promotional video for luxury jewellers.

02 // PRODUCTION

• Directed • Produced • Shot on Red

We shot this video at multiple locations and across two days within Lancaster and Kendal, including local landmark Ashton Memorial, which is known as one of the district's most exclusive wedding venues. This made it the perfect place to showcase Banks Lyon's collection of engagement rings, luxury Swiss watches, and fine diamond Jewellery.

03 // POST-PRODUCTION

_{• Editing • Voiceover Casting & Recording • Sound Mix & Master • Visual FX • Colour Grade • Music Licensing • Subtitling • Amendments}

FOR MOMENTS THAT WILL LAST A LIFETIME

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