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PROTEIN WORKS
Dive into the vibrant world of Protein Works. Experience the multi-sensory delight of our summer social campaign, showcasing 15 unique products through captivating visuals that will leave you wanting more with every spoonful, sip, and swirl.
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BRIEF
After the success of our first campaign with Protein Works earlier in the year, the team returned to us in June with a new challenge. This was to craft a campaign that would focus on the taste and texture of their products, elevating the sensory journey even further. The objective was to create a series of social media clips that would bring the premium ingredients, flavours, and indulgent textures of Protein Works to life, positioning their products as unparalleled in quality and enjoyment.
The key message centred around the idea that Protein Works products are not just high-quality, but also incredibly pleasurable to consume. The videos needed to capture an aspirational, immersive, and luxurious tone that would entice viewers to indulge.
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01 // PRE-PRODUCTION
• Concept Development & Refinement • Script Writing • Storyboard/Shot List • Logistics • Casting • Crew Hire • Scouting • Permits • Prep
During pre-production, we honed the visual strategy outlined in our initial proposal, prioritising rich and vibrant visuals that communicated the high quality and full-bodied flavour of Protein Works’ ingredients. Our creative approach focused on capturing detailed close-ups to emphasise textures, delivering an immersive experience that underscored the luxuriousness of the products.
To create a sense of indulgence, we employed slow-motion filming, allowing every moment of product interaction to feel deliberate and captivating. This technique guided viewers’ attention to the finer details, showcasing the taste, texture, and premium nature of the products.We selected a modern, spacious home as our location, chosen for its’ clean lines and aspirational appeal, yet maintaining a relatable, everyday quality. Props were chosen to align with Protein Works’ contemporary branding, ensuring consistency with their visual identity.
• Directed • Produced • Shot on Red
To enhance the immersive quality of the videos, we utilised a probe lens to capture detailed close-ups, allowing viewers to experience the details of each product. Additionally, we employed a fish tank for dynamic, visually striking shots of splashes and product interactions using ingredients like milk, chocolate, and various fruits, creating a unique and engaging perspective intended to captivate the audience.
The production took place over two days in Lancaster, UK. Our team worked with Gabriela Rolande, the model from our previous Protein Works campaign. However, the focus remained on the products, with the model’s role being to demonstrate their use effortlessly and authentically.
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• Editing • Voiceover Casting & Recording • Sound Mix & Master • Visual FX • Colour Grade • Music Licensing • Subtitling • Amendments
In post-production, we applied dynamic collage editing techniques, incorporating cutaways and creatively weaving the Protein Works logo into the videos to maintain engagement. Slow-motion effects were used across all clips to evoke a sense of indulgence and enjoyment, paired with slow, feel-good music that complemented the luxurious, immersive feel of the campaign.
The final videos delivered a visual feast that perfectly encapsulated Protein Works’ commitment to quality, indulgence, and flavour, elevating their products as the ultimate choice for a luxurious, nutritious treat.