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MANCHESTER UNITED
We met with the Manchester United media team at Old Trafford to discuss where they needed help with their content.
BRIEF
Manchester United are one of the world's most widely recognised football clubs. With over 59 million followers on Instagram alone, they have a passionate and loyal fan base. They were founded in 1878 and as of 2022 have won a total of 66 trophies, making them one of the most successful football clubs in British history.
We worked closely with Manchester United to create a promo piece for their Stadium and Museum Tour. The aim was to increase museum awareness and conversions, targeting a wide audience which included parents and families, young adults, teenagers, schools, and tourists.
01 // PRE-PRODUCTION
Idea Generation & Iteration Script Writing • Storyboard/Shot List • Concept Refinement • Logistics • Casting • Crew Hire • Scouting • Prep
We met with the Manchester United media team at Old Trafford stadium to discuss where they needed help with their content. We discovered that the stadium & museum tour didn't have its own advertising campaign, so worked closely with producers at United to draw up an idea and storyboard for the piece.We spent time understanding and digesting the Manchester United brand, as well as the immense history of the club. Our experience producing cinematic, narrative adverts helped us draw up a story that would target both older and younger fans, while also highlighting Manchester United's past players and achievements. Knowing the importance of song choice in a piece like this, we spent time finding the perfect track that would help drive the story. We knew that deciding this early in the project would help bring the piece together in a more coherent and emotive way.
Throughout the pre-production process, our producers worked closely with the producers at Manchester United to source the right actors that would help bring the idea to life. Having worked with a whole range of actors in recent years, we understood the importance of getting this choice right, so utilised our strong network to pick talent that we knew could deliver (such as James Whitehurst and Alexa Lee). Pre-production took roughly 2 weeks.
• Directed • Produced • Shot on Red
We wanted to capture as much detail and colour as possible, so shot in 5K on our RED Scarlet-W camera. We shot at 48fps, giving us both beautiful slow-motion footage, as well as the flexibility to speed up the clips to 24fps in post if required.
The production took place in two key locations: Ordsall Park and Old Trafford stadium, with our core team (Director, Producers, Videographer, Photographer), and a Producer from United present, as well as four key actors playing a young family. We knew that filming at multiple locations in 1 day would be a challenge, but used our experience from previous successful shoots to ensure we captured everything we needed. We spent the majority of shooting time in the museum, the dugout, the changing room and the tunnel at Old Trafford.
• Editing • Voiceover Casting & Recording • Sound Mix & Master • Visual FX • Colour Grade • Music Licensing • Subtitling • Amendments
Working with the detailed script and storyboard, we pieced together the 90 second advert, as well as a 60 second version, as well as 6 social clips. The feature video and social clips were edited, mixed and graded by our in house team.
The video was delivered in a number of social-ready formats, including 9:16, 16:9, as well as our usual cinematic widescreen (2:35.1).