All About the Natural
Using their slogan 'Keep it Natural', we over-exaggerated the extent of which the company follows their founding principles. Shot in one day on location in Bentham, North Yorkshire, we setup an outdoor office and placed in "naked" actors to play the company employees.
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Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Scouting
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Voiceover Casting & Voiceover Recording
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Subtitling
+ Amendments
1 X 90 SEC ADVERT
6 X SOCIAL CLIPS
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Scouting
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Voiceover Casting & Voiceover Recording
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Subtitling
+ Amendments
1 X 90 SEC ADVERT
6 X SOCIAL CLIPS
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Scouting
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Voiceover Casting & Voiceover Recording
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Subtitling
+ Amendments
BRIEF
Two Brooks are a a premium, London-based hard seltzer company. Named the best hard seltzer by The Telegraph, the company has build a strong and loyal customer base in its short history. The team are seeking to disrupt the hard seltzer market and beat out the likes of Coca-Cola, Budweiser and White Claw. The company is focussed on two key principles: keeping it simple and keeping it natural.
We partnered with Two Brooks to create monthly content for the start of the year in 2021. Their goal was to create bold, cinematic videos that would establish them in their niche and be suitable for consumption on social media.
BRIEF
Two Brooks are a a premium, London-based hard seltzer company. Named the best hard seltzer by The Telegraph, the company has build a strong and loyal customer base in its short history. The team are seeking to disrupt the hard seltzer market and beat out the likes of Coca-Cola, Budweiser and White Claw. The company is focussed on two key principles: keeping it simple and keeping it natural.
We partnered with Two Brooks to create monthly content for the start of the year in 2021. Their goal was to create bold, cinematic videos that would establish them in their niche and be suitable for consumption on social media.
PRE-PRODUCTION
Utilising our strong focus on creativity and the minds of our team, we pitched several scroll-stopping and bold ideas to sell the brand. This video, a tongue-in-cheek piece called ‘All about the natural,' played on the company's founding principles and product selling point - 100% natural.
After a number of pre-production calls with the Two Brooks team, we further refined the idea and script, using our experience with narrative adverts to define the characters featuring in the piece, making sure they would represent the Two Brooks target market.
From there, we utilised our connections to source a field location, a talented collection of 6 cast members, appropriate crew, and props and set a date in the diary to produce the video. We worked with our friends at Lancashire County Council to borrow some furniture to be used in the field "office".
production
Production took place in Bentham, North Yorkshire, where we sourced a remote field in the countryside, setting up an outdoor office set.
On set were our core team (Director, Producers, Videographer, Photographer), as well as a Hair and Make-Up Artist, and a cast of six actors. Crew calls were scheduled throughout the day, with the earliest arrival at 7am to set up our office set.
As the shoot took place over a frosty day in February, we ensured the actors were filmed in short 5-minute stints and allowed to warm up using aluminium fire blankets in-between shots. Cast and crew well-being is our focus on every shoot, so we made sure to have a warm, indoor area for the actors to use when they were waiting between scenes.
POST-production
Working with the detailed script and storyboard, we pieced together the 90 second advert, 2 social edits, plus product shots and behind-the-scenes photos for the client.
The video was edited, mixed and graded in-house team. It was delivered in a number of social-ready formats with and without captions, including 9:16, 16:9, as well as our usual cinematic widescreen (2:35.1).
PRE-PRODUCTION
Utilising our strong focus on creativity and the minds of our team, we pitched several scroll-stopping and bold ideas to sell the brand. This video, a tongue-in-cheek piece called ‘All about the natural,' played on the company's founding principles and product selling point - 100% natural.
After a number of pre-production calls with the Two Brooks team, we further refined the idea and script, using our experience with narrative adverts to define the characters featuring in the piece, making sure they would represent the Two Brooks target market.
From there, we utilised our connections to source a field location, a talented collection of 6 cast members, appropriate crew, and props and set a date in the diary to produce the video. We worked with our friends at Lancashire County Council to borrow some furniture to be used in the field "office".
production
Production took place in Bentham, North Yorkshire, where we sourced a remote field in the countryside, setting up an outdoor office set.
On set were our core team (Director, Producers, Videographer, Photographer), as well as a Hair and Make-Up Artist, and a cast of six actors. Crew calls were scheduled throughout the day, with the earliest arrival at 7am to set up our office set.
As the shoot took place over a frosty day in February, we ensured the actors were filmed in short 5-minute stints and allowed to warm up using aluminium fire blankets in-between shots. Cast and crew well-being is our focus on every shoot, so we made sure to have a warm, indoor area for the actors to use when they were waiting between scenes.
POST-production
Working with the detailed script and storyboard, we pieced together the 90 second advert, 2 social edits, plus product shots and behind-the-scenes photos for the client.
The video was edited, mixed and graded in-house team. It was delivered in a number of social-ready formats with and without captions, including 9:16, 16:9, as well as our usual cinematic widescreen (2:35.1).
post-production
Finally, we sculpt every frame and sound wave into a video you’ll be proud of sharing with the world.
PRE-PRODUCTION
Utilising our strong focus on creativity and the minds of our team, we pitched several scroll-stopping and bold ideas to sell the brand. This video, a tongue-in-cheek piece called ‘All about the natural,' played on the company's founding principles and product selling point - 100% natural.
After a number of pre-production calls with the Two Brooks team, we further refined the idea and script, using our experience with narrative adverts to define the characters featuring in the piece, making sure they would represent the Two Brooks target market.
From there, we utilised our connections to source a field location, a talented collection of 6 cast members, appropriate crew, and props and set a date in the diary to produce the video. We worked with our friends at Lancashire County Council to borrow some furniture to be used in the field "office".
PRODUCTION
Production took place in Bentham, North Yorkshire, where we sourced a remote field in the countryside, setting up an outdoor office set.
On set were our core team (Director, Producers, Videographer, Photographer), as well as a Hair and Make-Up Artist, and a cast of six actors. Crew calls were scheduled throughout the day, with the earliest arrival at 7am to set up our office set.
As the shoot took place over a frosty day in February, we ensured the actors were filmed in short 5-minute stints and allowed to warm up using aluminium fire blankets in-between shots. Cast and crew well-being is our focus on every shoot, so we made sure to have a warm, indoor area for the actors to use when they were waiting between scenes.
POST-PRODUCTION
Working with the detailed script and storyboard, we pieced together the 90 second advert, 2 social edits, plus product shots and behind-the-scenes photos for the client.
The video was edited, mixed and graded in-house team. It was delivered in a number of social-ready formats with and without captions, including 9:16, 16:9, as well as our usual cinematic widescreen (2:35.1).
PRE-PRODUCTION
Utilising our strong focus on creativity and the minds of our team, we pitched several scroll-stopping and bold ideas to sell the brand. This video, a tongue-in-cheek piece called ‘All about the natural,' played on the company's founding principles and product selling point - 100% natural.
After a number of pre-production calls with the Two Brooks team, we further refined the idea and script, using our experience with narrative adverts to define the characters featuring in the piece, making sure they would represent the Two Brooks target market.
From there, we utilised our connections to source a field location, a talented collection of 6 cast members, appropriate crew, and props and set a date in the diary to produce the video. We worked with our friends at Lancashire County Council to borrow some furniture to be used in the field "office".
PRE-PRODUCTION
Utilising our strong focus on creativity and the minds of our team, we pitched several scroll-stopping and bold ideas to sell the brand. This video, a tongue-in-cheek piece called ‘All about the natural,' played on the company's founding principles and product selling point - 100% natural.
After a number of pre-production calls with the Two Brooks team, we further refined the idea and script, using our experience with narrative adverts to define the characters featuring in the piece, making sure they would represent the Two Brooks target market.
From there, we utilised our connections to source a field location, a talented collection of 6 cast members, appropriate crew, and props and set a date in the diary to produce the video. We worked with our friends at Lancashire County Council to borrow some furniture to be used in the field "office".
PRODUCTION
Production took place in Bentham, North Yorkshire, where we sourced a remote field in the countryside, setting up an outdoor office set.
On set were our core team (Director, Producers, Videographer, Photographer), as well as a Hair and Make-Up Artist, and a cast of six actors. Crew calls were scheduled throughout the day, with the earliest arrival at 7am to set up our office set.
As the shoot took place over a frosty day in February, we ensured the actors were filmed in short 5-minute stints and allowed to warm up using aluminium fire blankets in-between shots. Cast and crew well-being is our focus on every shoot, so we made sure to have a warm, indoor area for the actors to use when they were waiting between scenes.
POST-PRODUCTION
Working with the detailed script and storyboard, we pieced together the 90 second advert, 2 social edits, plus product shots and behind-the-scenes photos for the client.
The video was edited, mixed and graded in-house team. It was delivered in a number of social-ready formats with and without captions, including 9:16, 16:9, as well as our usual cinematic widescreen (2:35.1).
WHO ARE THEY?
Two Brooks are a a premium, London-based hard seltzer company. Named the best hard seltzer by The Telegraph, the company has build a strong and loyal customer base in its short history. The team are seeking to disrupt the hard seltzer market and beat out the likes of Coca-Cola, Budweiser and White Claw. The company is focussed on two key principles: keeping it simple and keeping it natural.
WHAT DID WE DO?
Using their slogan 'Keep it Natural', we created a piece over-exaggerating the extent to which the company follows their founding principles. Shot in one day on location in Bentham, North Yorkshire, we setup an outdoor office and placed in "naked" actors to play the company employees. Filmed on a chilli February day, it only added to the humorous tone of the video.
WHAT WE CREATED
"All About The Natural" is a tongue-in-cheek, brand awareness piece designed to create some noise around the Two Brooks brand. This promotional video was created for reach and engagement, showcasing the Two Brooks brand identity as bold, daring, and outside the box. It's was made to make a statement and that's exactly what it did.
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