Protocols: The Inaugural Event
In the Summer of 2024, thought-leaders from around the world came together to discuss the future of to discuss the future of AI, wellness, and the crypto space. Hosted on the exclusive and historic Magna Carta Island, 'Protocols' was set to be the first event of its' kind.
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CONCEPT DEVELOPMENT
+ Idea Generation & Iteration
+ Storyboard/Shot list
PRE-PRODUCTION
+ Concept Refinement
+ Logistics
+ Crew Hire
+ Scouting
+ Prep
PRODUCTION
+ Directed
+ Produced
+ Shot on Red
POST-PRODUCTION
+ Editing
+ Voiceover Casting & Recording
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Subtitling
+ Amendments
1 x 1.5-MINUTE AFTERMOVIE
1 x 2-MINUTE BEHIND-THE-SCENES VIDEO
6 x 10-40-SECOND SOCIAL CLIPS
170 x PHOTOS
CONCEPT DEVELOPMENT
+ Idea Generation & Iteration
+ Storyboard/Shot list
PRE-PRODUCTION
+ Concept Refinement
+ Logistics
+ Crew Hire
+ Scouting
+ Prep
PRODUCTION
+ Directed
+ Produced
+ Shot on Red
POST-PRODUCTION
+ Editing
+ Voiceover Casting & Recording
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Subtitling
+ Amendments
1 x 1.5-MINUTE AFTERMOVIE
1 x 2-MINUTE BEHIND-THE-SCENES VIDEO
6 x 10-40-SECOND SOCIAL CLIPS
170 x PHOTOS
CONCEPT DEVELOPMENT
+ Idea Generation & Iteration
+ Storyboard/Shot list
PRE-PRODUCTION
+ Concept Refinement
+ Logistics
+ Crew Hire
+ Scouting
+ Prep
PRODUCTION
+ Directed
+ Produced
+ Shot on Red
POST-PRODUCTION
+ Editing
+ Voiceover Casting & Recording
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Subtitling
+ Amendments
BRIEF
EXECUTIVE SUMMARY
Global events company Wagmi collaborated with us to capture their inaugural “Protocols” event, a groundbreaking conference held on the historically significant Magna Carta Island in England. The event, organised in partnership with Pink Cactus Productions, brought together global thought leaders to discuss the future of AI, wellness, and the crypto space. Our objective was to produce immersive and emotive video content that encapsulated the event’s magnitude, showcased the intricate planning, and conveyed the inspirational spirit driving it. Through strategic pre-production planning, innovative production techniques, and meticulous post-production, we delivered a suite of video content that not only met but exceeded the client’s expectations, setting the stage for promoting future Protocols events.
INTRODUCTION TO WAGMI
Wagmi is a global events company specialising in creating transformative experiences that foster meaningful discussions and connections in emerging industries. With a focus on innovation and collaboration, Wagmi aims to bring together thought leaders and visionaries to shape the future of technology, wellness, and beyond. The inaugural “Protocols” event represented a significant milestone for Wagmi, positioning them as a key player in orchestrating high-impact conferences in the tech and wellness sectors.
OBJECTIVES & GOALS
Primary Objective: Produce an immersive and emotive narrative video that captures the essence of the Protocols event, highlighting its magnitude, intricate planning, and inspirational drive.
SPECIFIC GOALS
Showcase Wagmi’s Capabilities: Demonstrate Wagmi’s expertise in organising large-scale, transformative events.
Promote Future Events: Create content that builds anticipation for future Protocols events, particularly the 2025 edition.
Engage the Audience: Deliver a narrative that resonates with viewers, leaving a lasting impression.
KEY PERFORMANCE INDICATORS
Engagement Metrics: Video views, likes, shares, and comments across social media platforms.
Brand Awareness: Increase Wagmi’s online following and inquiries for future events.
Client Satisfaction: Positive feedback from Wagmi and Pink Cactus Productions.
CHALLENGES FACED
Evolving Event Scope: The event concept evolved from hosting 1,000 attendees on a university campus to a more exclusive gathering of 150 attendees on Magna Carta Island.
Logistical Constraints: Adapting to changes in event planning required flexibility in our pre-production and production processes.
Comprehensive Coverage: Capturing the full essence of the event, including all significant activities and speakers, with a streamlined team.
Time Sensitivity: Delivering real-time social media content during the event to launch Protocols’ social presence immediately.
STRATEGY & APPROACH
CREATIVE CONCEPT
We aimed to craft an aspirational and visionary narrative that not only celebrated the inaugural Protocols event but also set the tone for future editions.
Narrative Focus: Emphasise the event’s core message of reconnection and building a better future through transformative discussions.
Visual Style: Utilise immersive cinematography, including drone footage and dynamic shots of key activities and performances.
Interviews: The feature will feature in-depth interviews with Pink Cactus Productions co-founde to provide personal insights and behind-the-scenes perspectives.
TARGET AUDIENCE
Demographics: Professionals and enthusiasts in AI, wellness, crypto, and related emerging industries.
Psychographics: Individuals interested in transformative ideas, networking with thought leaders, and participating in events that shape the future.
CHANNELS & PLATFORMS
Primary Platforms: Wagmi’s official website, YouTube, LinkedIn, Twitter, and Instagram.
CONTENT FORMATS:
Main Aftermovie: A 1.5-minute emotive video summarising the event.
Behind-the-Scenes Feature: “The Making of Protocols” video.
Speaker Videos: Edited footage of main stage talks by individual speakers.
Real-Time Social Media Content: Short clips and images shared during the event.
BRIEF
EXECUTIVE SUMMARY
Global events company Wagmi collaborated with us to capture their inaugural “Protocols” event, a groundbreaking conference held on the historically significant Magna Carta Island in England. The event, organised in partnership with Pink Cactus Productions, brought together global thought leaders to discuss the future of AI, wellness, and the crypto space. Our objective was to produce immersive and emotive video content that encapsulated the event’s magnitude, showcased the intricate planning, and conveyed the inspirational spirit driving it. Through strategic pre-production planning, innovative production techniques, and meticulous post-production, we delivered a suite of video content that not only met but exceeded the client’s expectations, setting the stage for promoting future Protocols events.
INTRODUCTION TO WAGMI
Wagmi is a global events company specialising in creating transformative experiences that foster meaningful discussions and connections in emerging industries. With a focus on innovation and collaboration, Wagmi aims to bring together thought leaders and visionaries to shape the future of technology, wellness, and beyond. The inaugural “Protocols” event represented a significant milestone for Wagmi, positioning them as a key player in orchestrating high-impact conferences in the tech and wellness sectors.
OBJECTIVES & GOALS
Primary Objective: Produce an immersive and emotive narrative video that captures the essence of the Protocols event, highlighting its magnitude, intricate planning, and inspirational drive.
SPECIFIC GOALS
Showcase Wagmi’s Capabilities: Demonstrate Wagmi’s expertise in organising large-scale, transformative events.
Promote Future Events: Create content that builds anticipation for future Protocols events, particularly the 2025 edition.
Engage the Audience: Deliver a narrative that resonates with viewers, leaving a lasting impression.
KEY PERFORMANCE INDICATORS
Engagement Metrics: Video views, likes, shares, and comments across social media platforms.
Brand Awareness: Increase Wagmi’s online following and inquiries for future events.
Client Satisfaction: Positive feedback from Wagmi and Pink Cactus Productions.
CHALLENGES FACED
Evolving Event Scope: The event concept evolved from hosting 1,000 attendees on a university campus to a more exclusive gathering of 150 attendees on Magna Carta Island.
Logistical Constraints: Adapting to changes in event planning required flexibility in our pre-production and production processes.
Comprehensive Coverage: Capturing the full essence of the event, including all significant activities and speakers, with a streamlined team.
Time Sensitivity: Delivering real-time social media content during the event to launch Protocols’ social presence immediately.
STRATEGY & APPROACH
CREATIVE CONCEPT
We aimed to craft an aspirational and visionary narrative that not only celebrated the inaugural Protocols event but also set the tone for future editions.
Narrative Focus: Emphasise the event’s core message of reconnection and building a better future through transformative discussions.
Visual Style: Utilise immersive cinematography, including drone footage and dynamic shots of key activities and performances.
Interviews: The feature will feature in-depth interviews with Pink Cactus Productions co-founde to provide personal insights and behind-the-scenes perspectives.
TARGET AUDIENCE
Demographics: Professionals and enthusiasts in AI, wellness, crypto, and related emerging industries.
Psychographics: Individuals interested in transformative ideas, networking with thought leaders, and participating in events that shape the future.
CHANNELS & PLATFORMS
Primary Platforms: Wagmi’s official website, YouTube, LinkedIn, Twitter, and Instagram.
CONTENT FORMATS:
Main Aftermovie: A 1.5-minute emotive video summarising the event.
Behind-the-Scenes Feature: “The Making of Protocols” video.
Speaker Videos: Edited footage of main stage talks by individual speakers.
Real-Time Social Media Content: Short clips and images shared during the event.
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PRE-PRODUCTION
EXECUTION
Event Understanding: Early engagement with Wagmi allowed us to understand the evolving nature of the event and adapt our plans accordingly.
Interview Planning: Prepared comprehensive interview questions for Weixing Chen and Maria Aguiluz to align with the event’s overarching narrative.
Team Coordination: Streamlined our crew to ensure efficient coverage, with one videographer on-site initially and a second joining for the main event.
Equipment Preparation: Selected equipment suitable for capturing high-quality footage in various settings, including drones for aerial shots.
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production
EVENT COVERAGE
Day 1-2: One videographer captured the setup and initial activities.
Main Event Day: Two videographers covered all speakers on the main stage, significant activities, and evening celebrations.
KEY ACTIVITIES CAPTURED
Drone Footage: Showcased the serene and historically significant Magna Carta Island.
Interviews: Conducted with key figures to provide depth to the narrative.
Activations: Filmed symbolic events like tree planting, sound bath meditation, and performances.
Adaptability: Ensured all significant moments were captured despite the dynamic nature of the event.
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POST-production
Phase 1: Edited the main stage footage by speaker, providing Wagmi with valuable content for future use.
Phase 2: Crafted the 1.5-minute after-movie:
Narrative Structure: Built tension through careful editing, culminating in the dynamic evening celebrations.
Voiceover: Selected powerful excerpts from stage talks to serve as the video’s narration.
Historical Integration: Incorporated archival images to connect the event to the Magna Carta’s signing in 1215.
Phase 3: Produced “The Making of Protocols” video:
Content: Featured insights from Weixing Chen and showcased behind-the-scenes footage.
Purpose: Offered an exclusive glimpse into the creative and logistical process behind the event.
Real-Time Content: Edited and shared social media content during the event to boost engagement and launch Protocols’ social presence.
RESULTS & OUTCOMES
ACHIEVEMENT OF GOALS
Brand Enhancement: Successfully showcased Wagmi’s capability to host transformative events.
Promotion of Future Events: The videos generated excitement and anticipation for the 2025 edition of Protocols.
CONCLUSION
The Protocols event case study demonstrates our expertise in producing high-impact video content for large-scale events. By understanding the client’s vision, adapting to evolving circumstances, and employing innovative production techniques, we delivered a suite of videos that captured the event’s essence and achieved significant engagement. This project solidifies our capability to support clients in promoting their events and enhancing their brand presence in competitive industries.
LESSONS LEARNED
Early Engagement is Crucial: Involving our team early in the planning process allowed us to adapt to changes and align closely with the client’s evolving vision.
Flexibility and Adaptability: Being prepared to adjust plans and workflows is essential when dealing with dynamic event environments.
Storytelling Matters: Crafting a compelling narrative enhances the impact of event coverage, making it memorable and engaging.
PRE-PRODUCTION
EXECUTION
Event Understanding: Early engagement with Wagmi allowed us to understand the evolving nature of the event and adapt our plans accordingly.
Interview Planning: Prepared comprehensive interview questions for Weixing Chen and Maria Aguiluz to align with the event’s overarching narrative.
Team Coordination: Streamlined our crew to ensure efficient coverage, with one videographer on-site initially and a second joining for the main event.
Equipment Preparation: Selected equipment suitable for capturing high-quality footage in various settings, including drones for aerial shots.
production
EVENT COVERAGE
Day 1-2: One videographer captured the setup and initial activities.
Main Event Day: Two videographers covered all speakers on the main stage, significant activities, and evening celebrations.
KEY ACTIVITIES CAPTURED
Drone Footage: Showcased the serene and historically significant Magna Carta Island.
Interviews: Conducted with key figures to provide depth to the narrative.
Activations: Filmed symbolic events like tree planting, sound bath meditation, and performances.
Adaptability: Ensured all significant moments were captured despite the dynamic nature of the event.
POST-production
Phase 1: Edited the main stage footage by speaker, providing Wagmi with valuable content for future use.
Phase 2: Crafted the 1.5-minute after-movie:
Narrative Structure: Built tension through careful editing, culminating in the dynamic evening celebrations.
Voiceover: Selected powerful excerpts from stage talks to serve as the video’s narration.
Historical Integration: Incorporated archival images to connect the event to the Magna Carta’s signing in 1215.
Phase 3: Produced “The Making of Protocols” video:
Content: Featured insights from Weixing Chen and showcased behind-the-scenes footage.
Purpose: Offered an exclusive glimpse into the creative and logistical process behind the event.
Real-Time Content: Edited and shared social media content during the event to boost engagement and launch Protocols’ social presence.
RESULTS & OUTCOMES
ACHIEVEMENT OF GOALS
Brand Enhancement: Successfully showcased Wagmi’s capability to host transformative events.
Promotion of Future Events: The videos generated excitement and anticipation for the 2025 edition of Protocols.
CONCLUSION
The Protocols event case study demonstrates our expertise in producing high-impact video content for large-scale events. By understanding the client’s vision, adapting to evolving circumstances, and employing innovative production techniques, we delivered a suite of videos that captured the event’s essence and achieved significant engagement. This project solidifies our capability to support clients in promoting their events and enhancing their brand presence in competitive industries.
LESSONS LEARNED
Early Engagement is Crucial: Involving our team early in the planning process allowed us to adapt to changes and align closely with the client’s evolving vision.
Flexibility and Adaptability: Being prepared to adjust plans and workflows is essential when dealing with dynamic event environments.
Storytelling Matters: Crafting a compelling narrative enhances the impact of event coverage, making it memorable and engaging.
post-production
Finally, we sculpt every frame and sound wave into a video you’ll be proud of sharing with the world.
PRE-PRODUCTION
EXECUTION
Event Understanding: Early engagement with Wagmi allowed us to understand the evolving nature of the event and adapt our plans accordingly.
Interview Planning: Prepared comprehensive interview questions for Weixing Chen and Maria Aguiluz to align with the event’s overarching narrative.
Team Coordination: Streamlined our crew to ensure efficient coverage, with one videographer on-site initially and a second joining for the main event.
Equipment Preparation: Selected equipment suitable for capturing high-quality footage in various settings, including drones for aerial shots.
PRODUCTION
EVENT COVERAGE
Day 1-2: One videographer captured the setup and initial activities.
Main Event Day: Two videographers covered all speakers on the main stage, significant activities, and evening celebrations.
KEY ACTIVITIES CAPTURED
Drone Footage: Showcased the serene and historically significant Magna Carta Island.
Interviews: Conducted with key figures to provide depth to the narrative.
Activations: Filmed symbolic events like tree planting, sound bath meditation, and performances.
Adaptability: Ensured all significant moments were captured despite the dynamic nature of the event.
POST-PRODUCTION
Phase 1: Edited the main stage footage by speaker, providing Wagmi with valuable content for future use.
Phase 2: Crafted the 1.5-minute after-movie:
Narrative Structure: Built tension through careful editing, culminating in the dynamic evening celebrations.
Voiceover: Selected powerful excerpts from stage talks to serve as the video’s narration.
Historical Integration: Incorporated archival images to connect the event to the Magna Carta’s signing in 1215.
Phase 3: Produced “The Making of Protocols” video:
Content: Featured insights from Weixing Chen and showcased behind-the-scenes footage.
Purpose: Offered an exclusive glimpse into the creative and logistical process behind the event.
Real-Time Content: Edited and shared social media content during the event to boost engagement and launch Protocols’ social presence.
RESULTS & OUTCOMES
ACHIEVEMENT OF GOALS
Brand Enhancement: Successfully showcased Wagmi’s capability to host transformative events.
Promotion of Future Events: The videos generated excitement and anticipation for the 2025 edition of Protocols.
CONCLUSION
The Protocols event case study demonstrates our expertise in producing high-impact video content for large-scale events. By understanding the client’s vision, adapting to evolving circumstances, and employing innovative production techniques, we delivered a suite of videos that captured the event’s essence and achieved significant engagement. This project solidifies our capability to support clients in promoting their events and enhancing their brand presence in competitive industries.
LESSONS LEARNED
Early Engagement is Crucial: Involving our team early in the planning process allowed us to adapt to changes and align closely with the client’s evolving vision.
Flexibility and Adaptability: Being prepared to adjust plans and workflows is essential when dealing with dynamic event environments.
Storytelling Matters: Crafting a compelling narrative enhances the impact of event coverage, making it memorable and engaging.
PRE-PRODUCTION
EXECUTION
Event Understanding: Early engagement with Wagmi allowed us to understand the evolving nature of the event and adapt our plans accordingly.
Interview Planning: Prepared comprehensive interview questions for Weixing Chen and Maria Aguiluz to align with the event’s overarching narrative.
Team Coordination: Streamlined our crew to ensure efficient coverage, with one videographer on-site initially and a second joining for the main event.
Equipment Preparation: Selected equipment suitable for capturing high-quality footage in various settings, including drones for aerial shots.
PRE-PRODUCTION
EXECUTION
Event Understanding: Early engagement with Wagmi allowed us to understand the evolving nature of the event and adapt our plans accordingly.
Interview Planning: Prepared comprehensive interview questions for Weixing Chen and Maria Aguiluz to align with the event’s overarching narrative.
Team Coordination: Streamlined our crew to ensure efficient coverage, with one videographer on-site initially and a second joining for the main event.
Equipment Preparation: Selected equipment suitable for capturing high-quality footage in various settings, including drones for aerial shots.
PRODUCTION
EVENT COVERAGE
Day 1-2: One videographer captured the setup and initial activities.
Main Event Day: Two videographers covered all speakers on the main stage, significant activities, and evening celebrations.
KEY ACTIVITIES CAPTURED
Drone Footage: Showcased the serene and historically significant Magna Carta Island.
Interviews: Conducted with key figures to provide depth to the narrative.
Activations: Filmed symbolic events like tree planting, sound bath meditation, and performances.
Adaptability: Ensured all significant moments were captured despite the dynamic nature of the event.
POST-PRODUCTION
Phase 1: Edited the main stage footage by speaker, providing Wagmi with valuable content for future use.
Phase 2: Crafted the 1.5-minute after-movie:
Narrative Structure: Built tension through careful editing, culminating in the dynamic evening celebrations.
Voiceover: Selected powerful excerpts from stage talks to serve as the video’s narration.
Historical Integration: Incorporated archival images to connect the event to the Magna Carta’s signing in 1215.
Phase 3: Produced “The Making of Protocols” video:
Content: Featured insights from Weixing Chen and showcased behind-the-scenes footage.
Purpose: Offered an exclusive glimpse into the creative and logistical process behind the event.
Real-Time Content: Edited and shared social media content during the event to boost engagement and launch Protocols’ social presence.
RESULTS & OUTCOMES
ACHIEVEMENT OF GOALS
Brand Enhancement: Successfully showcased Wagmi’s capability to host transformative events.
Promotion of Future Events: The videos generated excitement and anticipation for the 2025 edition of Protocols.
CONCLUSION
The Protocols event case study demonstrates our expertise in producing high-impact video content for large-scale events. By understanding the client’s vision, adapting to evolving circumstances, and employing innovative production techniques, we delivered a suite of videos that captured the event’s essence and achieved significant engagement. This project solidifies our capability to support clients in promoting their events and enhancing their brand presence in competitive industries.
LESSONS LEARNED
Early Engagement is Crucial: Involving our team early in the planning process allowed us to adapt to changes and align closely with the client’s evolving vision.
Flexibility and Adaptability: Being prepared to adjust plans and workflows is essential when dealing with dynamic event environments.
Storytelling Matters: Crafting a compelling narrative enhances the impact of event coverage, making it memorable and engaging.
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enquiries@mcgillproductions.co.ukFancy a full time position or freelance gig?
enquiries@mcgillproductions.co.ukLancaster office
(+44) (0) 1524 907005London office
(+44) (0) 20 7459 4304
Book a call to find out if we’re the right team to help your growth.
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