For Moments That Will Last A Lifetime
Jewellery is more than just a fashion statement, it's the symbol of love and commitment that create moments that will last a lifetime.
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Scouting
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Amendments
1x 60 sec advert
6x social clips
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Scouting
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Amendments
1x 60 sec advert
6x social clips
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Scouting
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Amendments
BRIEF
Banks Lyon is an award-winning independent luxury watch & jewellery stockist, based in the heart of Lancaster's high street. With another store located in Kendal, there is no other single retailer in the North West that has the prestigious offering that Banks Lyon do. They are an official stockist of brands such as Cartier, Tag Heuer, and Rolex, to name a few.
Banks Lyon came to us looking to create video and photo content for their Bridal campaign, showcasing their rings and service, highlighting how the brand will be there for moments that will last a lifetime.
BRIEF
Banks Lyon is an award-winning independent luxury watch & jewellery stockist, based in the heart of Lancaster's high street. With another store located in Kendal, there is no other single retailer in the North West that has the prestigious offering that Banks Lyon do. They are an official stockist of brands such as Cartier, Tag Heuer, and Rolex, to name a few.
Banks Lyon came to us looking to create video and photo content for their Bridal campaign, showcasing their rings and service, highlighting how the brand will be there for moments that will last a lifetime.
PRE-PRODUCTION
For this advert, we needed to weave Banks Lyon's story into the video's narrative so that viewers would connect with the brand. With the jewellers being a family-run business, the message of family values and extra care was vital to highlight. In addition, Banks Lyon's generations of experience providing jewellery for special moments in customers' lives is social proof of expertise and quality.
The narrative for the video touched on themes of sharing moments and closeness and planned a storyline that included calm, intimate moments. Although a busy shop can obviously show a thriving business, our quieter approach reinforced a feeling of luxury and tranquility that implies an effortless experience.
Smoothly moving from frame to frame, Banks Lyon's products are showcased throughout the video, signaling how the brand is the perfect partner for all your special moments and will ensure that every occasion is unforgettable.
production
We shot this video at multiple locations and across two days within Lancaster and Kendal, including local landmark Ashton Memorial, which is known as one of the district's most exclusive wedding venues. This made it the perfect place to showcase Banks Lyon's collection of engagement rings, luxury Swiss watches, and fine diamond Jewellery.
POST-production
PRE-PRODUCTION
For this advert, we needed to weave Banks Lyon's story into the video's narrative so that viewers would connect with the brand. With the jewellers being a family-run business, the message of family values and extra care was vital to highlight. In addition, Banks Lyon's generations of experience providing jewellery for special moments in customers' lives is social proof of expertise and quality.
The narrative for the video touched on themes of sharing moments and closeness and planned a storyline that included calm, intimate moments. Although a busy shop can obviously show a thriving business, our quieter approach reinforced a feeling of luxury and tranquility that implies an effortless experience.
Smoothly moving from frame to frame, Banks Lyon's products are showcased throughout the video, signaling how the brand is the perfect partner for all your special moments and will ensure that every occasion is unforgettable.
production
We shot this video at multiple locations and across two days within Lancaster and Kendal, including local landmark Ashton Memorial, which is known as one of the district's most exclusive wedding venues. This made it the perfect place to showcase Banks Lyon's collection of engagement rings, luxury Swiss watches, and fine diamond Jewellery.
POST-production
post-production
Finally, we sculpt every frame and sound wave into a video you’ll be proud of sharing with the world.
PRE-PRODUCTION
For this advert, we needed to weave Banks Lyon's story into the video's narrative so that viewers would connect with the brand. With the jewellers being a family-run business, the message of family values and extra care was vital to highlight. In addition, Banks Lyon's generations of experience providing jewellery for special moments in customers' lives is social proof of expertise and quality.
The narrative for the video touched on themes of sharing moments and closeness and planned a storyline that included calm, intimate moments. Although a busy shop can obviously show a thriving business, our quieter approach reinforced a feeling of luxury and tranquility that implies an effortless experience.
Smoothly moving from frame to frame, Banks Lyon's products are showcased throughout the video, signaling how the brand is the perfect partner for all your special moments and will ensure that every occasion is unforgettable.
PRODUCTION
We shot this video at multiple locations and across two days within Lancaster and Kendal, including local landmark Ashton Memorial, which is known as one of the district's most exclusive wedding venues. This made it the perfect place to showcase Banks Lyon's collection of engagement rings, luxury Swiss watches, and fine diamond Jewellery.
POST-PRODUCTION
PRE-PRODUCTION
For this advert, we needed to weave Banks Lyon's story into the video's narrative so that viewers would connect with the brand. With the jewellers being a family-run business, the message of family values and extra care was vital to highlight. In addition, Banks Lyon's generations of experience providing jewellery for special moments in customers' lives is social proof of expertise and quality.
The narrative for the video touched on themes of sharing moments and closeness and planned a storyline that included calm, intimate moments. Although a busy shop can obviously show a thriving business, our quieter approach reinforced a feeling of luxury and tranquility that implies an effortless experience.
Smoothly moving from frame to frame, Banks Lyon's products are showcased throughout the video, signaling how the brand is the perfect partner for all your special moments and will ensure that every occasion is unforgettable.
PRE-PRODUCTION
For this advert, we needed to weave Banks Lyon's story into the video's narrative so that viewers would connect with the brand. With the jewellers being a family-run business, the message of family values and extra care was vital to highlight. In addition, Banks Lyon's generations of experience providing jewellery for special moments in customers' lives is social proof of expertise and quality.
The narrative for the video touched on themes of sharing moments and closeness and planned a storyline that included calm, intimate moments. Although a busy shop can obviously show a thriving business, our quieter approach reinforced a feeling of luxury and tranquility that implies an effortless experience.
Smoothly moving from frame to frame, Banks Lyon's products are showcased throughout the video, signaling how the brand is the perfect partner for all your special moments and will ensure that every occasion is unforgettable.
PRODUCTION
We shot this video at multiple locations and across two days within Lancaster and Kendal, including local landmark Ashton Memorial, which is known as one of the district's most exclusive wedding venues. This made it the perfect place to showcase Banks Lyon's collection of engagement rings, luxury Swiss watches, and fine diamond Jewellery.
POST-PRODUCTION
WHO ARE THEY?
Banks Lyon is an award-winning independent luxury watch & jewellery stockist, based in the heart of Lancaster's high street. With another store located in Kendal, there is no other single retailer in the North West that has the prestigious offering that Banks Lyon do. They are an official stockist of brands such as Cartier, Tag Heuer, and Rolex, to name a few.
WHAT DID WE DO?
We shot this video at multiple locations, including Lancaster landmark Ashton Memorial, which is known as one of the district's most exclusive wedding venues. This made it the perfect place to showcase Banks Lyon's collection of Engagement Rings, Luxury Swiss Watches, and Fine Diamond Jewellery.
WHAT WE CREATED
This feature follows a young couple's journey from choosing an engagement ring, all the way through to their big day. Shot in a slow, cinematic style, viewers get to experience every emotion on display during these special moments. Made with the idea of highlighting the family business elements of Banks Lyon, we see the bride's parents feature alongside the happy couple.
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Prefer good ole not-so-snail mail?
enquiries@mcgillproductions.co.ukFancy a full time position or freelance gig?
enquiries@mcgillproductions.co.ukLancaster office
(+44) (0) 1524 907005London office
(+44) (0) 20 7459 4304
Book a call to find out if we’re the right team to help your growth.
Lancaster office
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