Roses Tournament 2024
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CONCEPT DEVELOPMENT
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
PRE-PRODUCTION
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Scouting
+ Permits
+ Prep
PRODUCTION
+ Directed
+ Produced
+ Shot on Red
POST-PRODUCTION
+ Editing
+ Voiceover Casting & Recording
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Subtitling
+ Amendments
2 x 30-60-SECOND PROMO VIDEOS
1 x 2-3-MINUTE AFTERMOVIE
CONCEPT DEVELOPMENT
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
PRE-PRODUCTION
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Scouting
+ Permits
+ Prep
PRODUCTION
+ Directed
+ Produced
+ Shot on Red
POST-PRODUCTION
+ Editing
+ Voiceover Casting & Recording
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Subtitling
+ Amendments
2 x 30-60-SECOND PROMO VIDEOS
1 x 2-3-MINUTE AFTERMOVIE
CONCEPT DEVELOPMENT
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
PRE-PRODUCTION
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Scouting
+ Permits
+ Prep
PRODUCTION
+ Directed
+ Produced
+ Shot on Red
POST-PRODUCTION
+ Editing
+ Voiceover Casting & Recording
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Subtitling
+ Amendments
BRIEF
At the start of 2024, Lancaster University Students’ Union (LUSU) approached us to create promotional material for the latest Roses Tournament, hosted on their grounds. Our prior experience with Roses provided us with an understanding of the event’s rich history and its unfolding dynamics.
Held from 3rd to 5th May, the tournament showcased 142 sporting fixtures including tennis, hockey, climbing, lacrosse, and rugby, to name a few. Our primary objective was to generate a palpable sense of anticipation and create a student-centric campaign.
BRIEF
At the start of 2024, Lancaster University Students’ Union (LUSU) approached us to create promotional material for the latest Roses Tournament, hosted on their grounds. Our prior experience with Roses provided us with an understanding of the event’s rich history and its unfolding dynamics.
Held from 3rd to 5th May, the tournament showcased 142 sporting fixtures including tennis, hockey, climbing, lacrosse, and rugby, to name a few. Our primary objective was to generate a palpable sense of anticipation and create a student-centric campaign.
PRE-PRODUCTION
Before the cameras rolled for the aftermovie, we focused on planning two teaser videos. These teasers combined archive footage from previous tournaments with specially orchestrated visuals to craft compelling narratives. The themes revolved around the tournament’s legacy, camaraderie, and the fierce rivalry between Lancaster and York, aiming to convey a “winner takes all” sentiment.
Teaser Video
The first promotional video utilised archive footage from our past collaborations with LUSU. We highlighted memorable moments from previous Roses tournaments, capturing the emotions and action that define the event.
Tug of War Promo
For the ‘Tug of War’ promo, we aimed to build anticipation through slow-motion shots and close-ups, focusing on the athletes' expressions and group dynamics. Filming in a blackout studio, we showcased a diverse group of student-athletes preparing for the tournament, enhancing the narrative with dramatic lighting to evoke a personal and intense atmosphere.
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production
Tug of War Promo
During production, we maintained a dark and dramatic aesthetic to immerse viewers in the athletes’ pre-tournament emotions. Filming an actual Tug of War match, we used this to heighten tension within the narrative. Six students, selected by the university, were cast for this promo, embodying the institution’s spirit.
The voiceover scripts mirrored the tone of an army preparing for battle, instilling a sense of determination and pride. A Lancaster native with a distinct accent was chosen for the voiceover, strengthening the connection to Roses’ history and the local community.
Aftermovie
Our team was on-site from day one, capturing the event’s vibrancy using our state-of-the-art RED Scarlet-W camera. Shooting at 48fps allowed for breathtaking slow-motion footage, while our DJI Inspire II drone provided stunning aerial shots of the campus and event turnout.
POST-production
In post-production, we wove together the narratives, incorporating the voiceover to enhance the emotional resonance. The promo videos were delivered first, enabling LUSU to share them across social media platforms in the lead-up to the event. We ensured all videos were available in both widescreen and square formats for versatile sharing.
“Reception has been brilliant and well received”, said Iain Thorley, Design & Communications Manager at Lancaster University Students’ Union.
PRE-PRODUCTION
Before the cameras rolled for the aftermovie, we focused on planning two teaser videos. These teasers combined archive footage from previous tournaments with specially orchestrated visuals to craft compelling narratives. The themes revolved around the tournament’s legacy, camaraderie, and the fierce rivalry between Lancaster and York, aiming to convey a “winner takes all” sentiment.
Teaser Video
The first promotional video utilised archive footage from our past collaborations with LUSU. We highlighted memorable moments from previous Roses tournaments, capturing the emotions and action that define the event.
Tug of War Promo
For the ‘Tug of War’ promo, we aimed to build anticipation through slow-motion shots and close-ups, focusing on the athletes' expressions and group dynamics. Filming in a blackout studio, we showcased a diverse group of student-athletes preparing for the tournament, enhancing the narrative with dramatic lighting to evoke a personal and intense atmosphere.
production
Tug of War Promo
During production, we maintained a dark and dramatic aesthetic to immerse viewers in the athletes’ pre-tournament emotions. Filming an actual Tug of War match, we used this to heighten tension within the narrative. Six students, selected by the university, were cast for this promo, embodying the institution’s spirit.
The voiceover scripts mirrored the tone of an army preparing for battle, instilling a sense of determination and pride. A Lancaster native with a distinct accent was chosen for the voiceover, strengthening the connection to Roses’ history and the local community.
Aftermovie
Our team was on-site from day one, capturing the event’s vibrancy using our state-of-the-art RED Scarlet-W camera. Shooting at 48fps allowed for breathtaking slow-motion footage, while our DJI Inspire II drone provided stunning aerial shots of the campus and event turnout.
POST-production
In post-production, we wove together the narratives, incorporating the voiceover to enhance the emotional resonance. The promo videos were delivered first, enabling LUSU to share them across social media platforms in the lead-up to the event. We ensured all videos were available in both widescreen and square formats for versatile sharing.
“Reception has been brilliant and well received”, said Iain Thorley, Design & Communications Manager at Lancaster University Students’ Union.
post-production
Finally, we sculpt every frame and sound wave into a video you’ll be proud of sharing with the world.
PRE-PRODUCTION
Before the cameras rolled for the aftermovie, we focused on planning two teaser videos. These teasers combined archive footage from previous tournaments with specially orchestrated visuals to craft compelling narratives. The themes revolved around the tournament’s legacy, camaraderie, and the fierce rivalry between Lancaster and York, aiming to convey a “winner takes all” sentiment.
Teaser Video
The first promotional video utilised archive footage from our past collaborations with LUSU. We highlighted memorable moments from previous Roses tournaments, capturing the emotions and action that define the event.
Tug of War Promo
For the ‘Tug of War’ promo, we aimed to build anticipation through slow-motion shots and close-ups, focusing on the athletes' expressions and group dynamics. Filming in a blackout studio, we showcased a diverse group of student-athletes preparing for the tournament, enhancing the narrative with dramatic lighting to evoke a personal and intense atmosphere.
PRODUCTION
Tug of War Promo
During production, we maintained a dark and dramatic aesthetic to immerse viewers in the athletes’ pre-tournament emotions. Filming an actual Tug of War match, we used this to heighten tension within the narrative. Six students, selected by the university, were cast for this promo, embodying the institution’s spirit.
The voiceover scripts mirrored the tone of an army preparing for battle, instilling a sense of determination and pride. A Lancaster native with a distinct accent was chosen for the voiceover, strengthening the connection to Roses’ history and the local community.
Aftermovie
Our team was on-site from day one, capturing the event’s vibrancy using our state-of-the-art RED Scarlet-W camera. Shooting at 48fps allowed for breathtaking slow-motion footage, while our DJI Inspire II drone provided stunning aerial shots of the campus and event turnout.
POST-PRODUCTION
In post-production, we wove together the narratives, incorporating the voiceover to enhance the emotional resonance. The promo videos were delivered first, enabling LUSU to share them across social media platforms in the lead-up to the event. We ensured all videos were available in both widescreen and square formats for versatile sharing.
“Reception has been brilliant and well received”, said Iain Thorley, Design & Communications Manager at Lancaster University Students’ Union.
PRE-PRODUCTION
Before the cameras rolled for the aftermovie, we focused on planning two teaser videos. These teasers combined archive footage from previous tournaments with specially orchestrated visuals to craft compelling narratives. The themes revolved around the tournament’s legacy, camaraderie, and the fierce rivalry between Lancaster and York, aiming to convey a “winner takes all” sentiment.
Teaser Video
The first promotional video utilised archive footage from our past collaborations with LUSU. We highlighted memorable moments from previous Roses tournaments, capturing the emotions and action that define the event.
Tug of War Promo
For the ‘Tug of War’ promo, we aimed to build anticipation through slow-motion shots and close-ups, focusing on the athletes' expressions and group dynamics. Filming in a blackout studio, we showcased a diverse group of student-athletes preparing for the tournament, enhancing the narrative with dramatic lighting to evoke a personal and intense atmosphere.
PRE-PRODUCTION
Before the cameras rolled for the aftermovie, we focused on planning two teaser videos. These teasers combined archive footage from previous tournaments with specially orchestrated visuals to craft compelling narratives. The themes revolved around the tournament’s legacy, camaraderie, and the fierce rivalry between Lancaster and York, aiming to convey a “winner takes all” sentiment.
Teaser Video
The first promotional video utilised archive footage from our past collaborations with LUSU. We highlighted memorable moments from previous Roses tournaments, capturing the emotions and action that define the event.
Tug of War Promo
For the ‘Tug of War’ promo, we aimed to build anticipation through slow-motion shots and close-ups, focusing on the athletes' expressions and group dynamics. Filming in a blackout studio, we showcased a diverse group of student-athletes preparing for the tournament, enhancing the narrative with dramatic lighting to evoke a personal and intense atmosphere.
PRODUCTION
Tug of War Promo
During production, we maintained a dark and dramatic aesthetic to immerse viewers in the athletes’ pre-tournament emotions. Filming an actual Tug of War match, we used this to heighten tension within the narrative. Six students, selected by the university, were cast for this promo, embodying the institution’s spirit.
The voiceover scripts mirrored the tone of an army preparing for battle, instilling a sense of determination and pride. A Lancaster native with a distinct accent was chosen for the voiceover, strengthening the connection to Roses’ history and the local community.
Aftermovie
Our team was on-site from day one, capturing the event’s vibrancy using our state-of-the-art RED Scarlet-W camera. Shooting at 48fps allowed for breathtaking slow-motion footage, while our DJI Inspire II drone provided stunning aerial shots of the campus and event turnout.
POST-PRODUCTION
In post-production, we wove together the narratives, incorporating the voiceover to enhance the emotional resonance. The promo videos were delivered first, enabling LUSU to share them across social media platforms in the lead-up to the event. We ensured all videos were available in both widescreen and square formats for versatile sharing.
“Reception has been brilliant and well received”, said Iain Thorley, Design & Communications Manager at Lancaster University Students’ Union.
Level up your video
Prefer good ole not-so-snail mail?
enquiries@mcgillproductions.co.ukFancy a full time position or freelance gig?
enquiries@mcgillproductions.co.ukLancaster office
(+44) (0) 1524 907005London office
(+44) (0) 20 7459 4304
Book a call to find out if we’re the right team to help your growth.
Lancaster office
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