Manchester Pride 2021
Manchester Pride is one of the UK’s leading LGBTQ+ charities. They campaign for LGBTQ+ equality, celebrate LGBTQ+ life and create opportunities that engage LGBTQ+ people in Greater Manchester so that they can thrive.
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Scouting
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Subtitling
+ Amendments
1x 120 sec aftermovie
4x daily wrap ups
3x social clips
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Scouting
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Subtitling
+ Amendments
1x 120 sec aftermovie
4x daily wrap ups
3x social clips
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Scouting
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Subtitling
+ Amendments
BRIEF
Manchester Pride are one of the UK's leading LGBTQ+ charities. Every August bank holiday, they host their annual pride festival, drawing in tens of thousands of people. The weekend is made up of various events, including Superbia, the Gay Village Party, and the famous Manchester Pride Parade. Ticket sales from events and activities help raise money for a number of LGBTQ+ charities.
For the fifth year running, Manchester Pride asked us to capture the four day event, highlighting the diversity of the festival, the performances, panel discussions and spaces for people of all ages. Having built a strong relationship with Pride over the previous 4 festivals, we wanted to deliver something that would continue to push and display the organisation's operations.
BRIEF
Manchester Pride are one of the UK's leading LGBTQ+ charities. Every August bank holiday, they host their annual pride festival, drawing in tens of thousands of people. The weekend is made up of various events, including Superbia, the Gay Village Party, and the famous Manchester Pride Parade. Ticket sales from events and activities help raise money for a number of LGBTQ+ charities.
For the fifth year running, Manchester Pride asked us to capture the four day event, highlighting the diversity of the festival, the performances, panel discussions and spaces for people of all ages. Having built a strong relationship with Pride over the previous 4 festivals, we wanted to deliver something that would continue to push and display the organisation's operations.
PRE-PRODUCTION
Our work with Pride in previous years had given us insight into what the brand wanted to communicate with their audience. For the 2021 instalment, we wanted to highlight the full breadth of what is available at the festival, as attendees often confuse the event for being just a music festival. This year, we wanted to highlight the arts & culture, community, activism, youth & family, as well as the party element.
Using our extensive knowledge and experience from the previous years of working with Pride, we established exactly what features from across the weekend we would shoot and how they would represent the elements of the festival they wanted to represent the most.
production
POST-production
PRE-PRODUCTION
Our work with Pride in previous years had given us insight into what the brand wanted to communicate with their audience. For the 2021 instalment, we wanted to highlight the full breadth of what is available at the festival, as attendees often confuse the event for being just a music festival. This year, we wanted to highlight the arts & culture, community, activism, youth & family, as well as the party element.
Using our extensive knowledge and experience from the previous years of working with Pride, we established exactly what features from across the weekend we would shoot and how they would represent the elements of the festival they wanted to represent the most.
production
POST-production
post-production
Finally, we sculpt every frame and sound wave into a video you’ll be proud of sharing with the world.
PRE-PRODUCTION
Our work with Pride in previous years had given us insight into what the brand wanted to communicate with their audience. For the 2021 instalment, we wanted to highlight the full breadth of what is available at the festival, as attendees often confuse the event for being just a music festival. This year, we wanted to highlight the arts & culture, community, activism, youth & family, as well as the party element.
Using our extensive knowledge and experience from the previous years of working with Pride, we established exactly what features from across the weekend we would shoot and how they would represent the elements of the festival they wanted to represent the most.
PRODUCTION
POST-PRODUCTION
PRE-PRODUCTION
Our work with Pride in previous years had given us insight into what the brand wanted to communicate with their audience. For the 2021 instalment, we wanted to highlight the full breadth of what is available at the festival, as attendees often confuse the event for being just a music festival. This year, we wanted to highlight the arts & culture, community, activism, youth & family, as well as the party element.
Using our extensive knowledge and experience from the previous years of working with Pride, we established exactly what features from across the weekend we would shoot and how they would represent the elements of the festival they wanted to represent the most.
PRE-PRODUCTION
Our work with Pride in previous years had given us insight into what the brand wanted to communicate with their audience. For the 2021 instalment, we wanted to highlight the full breadth of what is available at the festival, as attendees often confuse the event for being just a music festival. This year, we wanted to highlight the arts & culture, community, activism, youth & family, as well as the party element.
Using our extensive knowledge and experience from the previous years of working with Pride, we established exactly what features from across the weekend we would shoot and how they would represent the elements of the festival they wanted to represent the most.
PRODUCTION
POST-PRODUCTION
WHO ARE THEY?
Every year, they host The Manchester Pride Festival, a 4 day event in the heart of Manchester, and one of the UK’s largest Pride celebrations. Over 140,000 people attend the event which has brought artists like Ariana Grande, Years & Years, Emelie Sande and Cheryl amongst others into the city to celebrate LGBTQ+ life.
WHAT DID WE DO?
For the fifth year running, we attended the Manchester Pride festival's four day event. Our goal this year was to highlight how diverse the festival actually was, with performances, panel discussions and spaces for people of all ages. We also wanted to show off the big party elements of the festival that we’ve all come to know and love.
WHAT WE CREATED
To showcase the return of the festival post-Covid, we put together an event and social package which included feature videos, social media cut-ups, and photography, to help them increase growth and engagement across all their platforms. The above feature video highlights the diversity and array of the weekend's events, including segements for youth and family, arts and culture, equality, activism, and of course the party.
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(+44) (0) 20 7459 4304
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