UK's First Pistachio Drink
Headquartered in London, Borna are “nuts” about pistachios, and bring years of experience to the pistachio market, producing products that aren’t just unique, but also delicious.
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Scouting
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Amendments
1 X 60 SEC ADVERT
3 X 45 SEC INDIVIDUAL ADVERTS
6 X SOCIAL CLIPS
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Scouting
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Amendments
1 X 60 SEC ADVERT
3 X 45 SEC INDIVIDUAL ADVERTS
6 X SOCIAL CLIPS
Concept Development
+ Idea Generation & Iteration
+ Script Writing
+ Storyboard/Shot list
Pre-Production
+ Concept Refinement
+ Logistics
+ Casting
+ Crew Hire
+ Scouting
+ Permits
+ Prep
Production
+ Directed
+ Produced
+ Shot on Red
Post-Production
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Amendments
BRIEF
Borna foods are an award-winning, premium pistachio company, specialising in the wholesale production of nuts and butters. Founded in 2014, the brand has gone from strength to strength, most recently winning The World Food Innovation Award.
Borna wanted to advertise and sell their new pistachio drink, the first of its kind in the UK. Their aim with the advert was to associate the drink with a youthful, bright lifestyle, selling primarily to their target audience of fitness fanatics, foodies, vegans and health lovers aged between 18-44.
BRIEF
Borna foods are an award-winning, premium pistachio company, specialising in the wholesale production of nuts and butters. Founded in 2014, the brand has gone from strength to strength, most recently winning The World Food Innovation Award.
Borna wanted to advertise and sell their new pistachio drink, the first of its kind in the UK. Their aim with the advert was to associate the drink with a youthful, bright lifestyle, selling primarily to their target audience of fitness fanatics, foodies, vegans and health lovers aged between 18-44.
PRE-PRODUCTION
For this project, we knew we had to sell a lifestyle to sell the product. Borna's aim with the advert was to associate themselves with a youthful, bright lifestyle, selling primarily to fitness fanatics, foodies, vegans, and health lovers. So that viewers would connect with the advert, the characters we wrote into the narrative reflected these personalities.
When planning out the project we initially provided Borna with a number of video ideas that they could pursue, each with a different focus and theme. Once these were narrowed down to the final idea, we studied and took inspiration from a variety of high-key (i.e. light) product commercials (think adverts for yoghurts, milks, smoothies etc) and used these ideas when planning the lighting and set decoration.
We wanted to integrate the brands colours frequently in the video, so paid close attention to set decoration and what the characters were wearing. Props and costumes were carefully chosen to contribute to this. Each character was given a short description outlining their characteristics, which we used when casting actors. For example, for the young female character ‘Morgan', we outlined:
Morgan, 19
Student, vegan, active.
Fun-loving, smiley, people-oriented. Commits herself to her friends. Cares deeply for animals and the environment, but also for her health. Does yoga regularly.
Reasons for using drink: vegan, nutrition, fitness.
Throughout pre-production, we worked closely with Borna to ensure the characters fit their vision and once these were locked in, we turned our attention to location scouting.
production
There are six locations in total in the Borna advert and each character was allocated an 8-hour filming day to capture all their scenes.
Shoot days began early in the morning for all three actors. For the female characters (Morgan and Emma), this was due to location limitations. For the male character (James), this was so we could catch him running in the early morning sun.
The videos were shot on a RED Scarlet-W using Canon L Series lenses. For the gimbal work, we used a MōVi Pro. The running scenes were shot out of the boot of a car using the movi. To light the scenes, we used both the Aputure 300d and 120d ii with soft boxes and egg crates. This gave us a soft lighting effect. For each location, we used a different lighting setup.
For example; for the kitchen scene we positioned the 300d lights behind the camera and the 120d off camera left to mimic sunlight from the windows, which also gave us a few more spots of light (we were shooting around 3/4pm just before it started getting dark). We left the kitchen lights on to add authenticity and warmth to the shot.
POST-production
There were a number of shots that needed to be touched up in post-production to ensure the brand’s colours and themes remained the consistent. For example; in one shot we can see a mini cooper. The red mini stands out against the stone background, which detracts from James walking. Additionally, in the shot of Morgan and the girls, the purple and red marque roofs distract from the greens and creams that appear in the video. We used DaVinci Resolve to fix these details, changing the colours to green.
We also used VFX to fix some damage to the milk bottles that were a result of use throughout shoot days. This was done in photoshop and then masked into the shot in FCPX.
The clips were graded with Color Finale Pro and a custom grade was created for this advert. It focussed on lightening the mids and highs of the clips, while lowering the shadows slightly. We increased vibrance and added contrast and depth to the video.
Our deliverables for this project were 1 x 90 second advert and 3 x 30 second edits of each character. After completing the first round of editing, we agreed with Borna that the 90 second version should be cut down to 60 seconds.
PRE-PRODUCTION
For this project, we knew we had to sell a lifestyle to sell the product. Borna's aim with the advert was to associate themselves with a youthful, bright lifestyle, selling primarily to fitness fanatics, foodies, vegans, and health lovers. So that viewers would connect with the advert, the characters we wrote into the narrative reflected these personalities.
When planning out the project we initially provided Borna with a number of video ideas that they could pursue, each with a different focus and theme. Once these were narrowed down to the final idea, we studied and took inspiration from a variety of high-key (i.e. light) product commercials (think adverts for yoghurts, milks, smoothies etc) and used these ideas when planning the lighting and set decoration.
We wanted to integrate the brands colours frequently in the video, so paid close attention to set decoration and what the characters were wearing. Props and costumes were carefully chosen to contribute to this. Each character was given a short description outlining their characteristics, which we used when casting actors. For example, for the young female character ‘Morgan', we outlined:
Morgan, 19
Student, vegan, active.
Fun-loving, smiley, people-oriented. Commits herself to her friends. Cares deeply for animals and the environment, but also for her health. Does yoga regularly.
Reasons for using drink: vegan, nutrition, fitness.
Throughout pre-production, we worked closely with Borna to ensure the characters fit their vision and once these were locked in, we turned our attention to location scouting.
production
There are six locations in total in the Borna advert and each character was allocated an 8-hour filming day to capture all their scenes.
Shoot days began early in the morning for all three actors. For the female characters (Morgan and Emma), this was due to location limitations. For the male character (James), this was so we could catch him running in the early morning sun.
The videos were shot on a RED Scarlet-W using Canon L Series lenses. For the gimbal work, we used a MōVi Pro. The running scenes were shot out of the boot of a car using the movi. To light the scenes, we used both the Aputure 300d and 120d ii with soft boxes and egg crates. This gave us a soft lighting effect. For each location, we used a different lighting setup.
For example; for the kitchen scene we positioned the 300d lights behind the camera and the 120d off camera left to mimic sunlight from the windows, which also gave us a few more spots of light (we were shooting around 3/4pm just before it started getting dark). We left the kitchen lights on to add authenticity and warmth to the shot.
POST-production
There were a number of shots that needed to be touched up in post-production to ensure the brand’s colours and themes remained the consistent. For example; in one shot we can see a mini cooper. The red mini stands out against the stone background, which detracts from James walking. Additionally, in the shot of Morgan and the girls, the purple and red marque roofs distract from the greens and creams that appear in the video. We used DaVinci Resolve to fix these details, changing the colours to green.
We also used VFX to fix some damage to the milk bottles that were a result of use throughout shoot days. This was done in photoshop and then masked into the shot in FCPX.
The clips were graded with Color Finale Pro and a custom grade was created for this advert. It focussed on lightening the mids and highs of the clips, while lowering the shadows slightly. We increased vibrance and added contrast and depth to the video.
Our deliverables for this project were 1 x 90 second advert and 3 x 30 second edits of each character. After completing the first round of editing, we agreed with Borna that the 90 second version should be cut down to 60 seconds.
post-production
Finally, we sculpt every frame and sound wave into a video you’ll be proud of sharing with the world.
PRE-PRODUCTION
For this project, we knew we had to sell a lifestyle to sell the product. Borna's aim with the advert was to associate themselves with a youthful, bright lifestyle, selling primarily to fitness fanatics, foodies, vegans, and health lovers. So that viewers would connect with the advert, the characters we wrote into the narrative reflected these personalities.
When planning out the project we initially provided Borna with a number of video ideas that they could pursue, each with a different focus and theme. Once these were narrowed down to the final idea, we studied and took inspiration from a variety of high-key (i.e. light) product commercials (think adverts for yoghurts, milks, smoothies etc) and used these ideas when planning the lighting and set decoration.
We wanted to integrate the brands colours frequently in the video, so paid close attention to set decoration and what the characters were wearing. Props and costumes were carefully chosen to contribute to this. Each character was given a short description outlining their characteristics, which we used when casting actors. For example, for the young female character ‘Morgan', we outlined:
Morgan, 19
Student, vegan, active.
Fun-loving, smiley, people-oriented. Commits herself to her friends. Cares deeply for animals and the environment, but also for her health. Does yoga regularly.
Reasons for using drink: vegan, nutrition, fitness.
Throughout pre-production, we worked closely with Borna to ensure the characters fit their vision and once these were locked in, we turned our attention to location scouting.
PRODUCTION
There are six locations in total in the Borna advert and each character was allocated an 8-hour filming day to capture all their scenes.
Shoot days began early in the morning for all three actors. For the female characters (Morgan and Emma), this was due to location limitations. For the male character (James), this was so we could catch him running in the early morning sun.
The videos were shot on a RED Scarlet-W using Canon L Series lenses. For the gimbal work, we used a MōVi Pro. The running scenes were shot out of the boot of a car using the movi. To light the scenes, we used both the Aputure 300d and 120d ii with soft boxes and egg crates. This gave us a soft lighting effect. For each location, we used a different lighting setup.
For example; for the kitchen scene we positioned the 300d lights behind the camera and the 120d off camera left to mimic sunlight from the windows, which also gave us a few more spots of light (we were shooting around 3/4pm just before it started getting dark). We left the kitchen lights on to add authenticity and warmth to the shot.
POST-PRODUCTION
There were a number of shots that needed to be touched up in post-production to ensure the brand’s colours and themes remained the consistent. For example; in one shot we can see a mini cooper. The red mini stands out against the stone background, which detracts from James walking. Additionally, in the shot of Morgan and the girls, the purple and red marque roofs distract from the greens and creams that appear in the video. We used DaVinci Resolve to fix these details, changing the colours to green.
We also used VFX to fix some damage to the milk bottles that were a result of use throughout shoot days. This was done in photoshop and then masked into the shot in FCPX.
The clips were graded with Color Finale Pro and a custom grade was created for this advert. It focussed on lightening the mids and highs of the clips, while lowering the shadows slightly. We increased vibrance and added contrast and depth to the video.
Our deliverables for this project were 1 x 90 second advert and 3 x 30 second edits of each character. After completing the first round of editing, we agreed with Borna that the 90 second version should be cut down to 60 seconds.
PRE-PRODUCTION
For this project, we knew we had to sell a lifestyle to sell the product. Borna's aim with the advert was to associate themselves with a youthful, bright lifestyle, selling primarily to fitness fanatics, foodies, vegans, and health lovers. So that viewers would connect with the advert, the characters we wrote into the narrative reflected these personalities.
When planning out the project we initially provided Borna with a number of video ideas that they could pursue, each with a different focus and theme. Once these were narrowed down to the final idea, we studied and took inspiration from a variety of high-key (i.e. light) product commercials (think adverts for yoghurts, milks, smoothies etc) and used these ideas when planning the lighting and set decoration.
We wanted to integrate the brands colours frequently in the video, so paid close attention to set decoration and what the characters were wearing. Props and costumes were carefully chosen to contribute to this. Each character was given a short description outlining their characteristics, which we used when casting actors. For example, for the young female character ‘Morgan', we outlined:
Morgan, 19
Student, vegan, active.
Fun-loving, smiley, people-oriented. Commits herself to her friends. Cares deeply for animals and the environment, but also for her health. Does yoga regularly.
Reasons for using drink: vegan, nutrition, fitness.
Throughout pre-production, we worked closely with Borna to ensure the characters fit their vision and once these were locked in, we turned our attention to location scouting.
PRE-PRODUCTION
For this project, we knew we had to sell a lifestyle to sell the product. Borna's aim with the advert was to associate themselves with a youthful, bright lifestyle, selling primarily to fitness fanatics, foodies, vegans, and health lovers. So that viewers would connect with the advert, the characters we wrote into the narrative reflected these personalities.
When planning out the project we initially provided Borna with a number of video ideas that they could pursue, each with a different focus and theme. Once these were narrowed down to the final idea, we studied and took inspiration from a variety of high-key (i.e. light) product commercials (think adverts for yoghurts, milks, smoothies etc) and used these ideas when planning the lighting and set decoration.
We wanted to integrate the brands colours frequently in the video, so paid close attention to set decoration and what the characters were wearing. Props and costumes were carefully chosen to contribute to this. Each character was given a short description outlining their characteristics, which we used when casting actors. For example, for the young female character ‘Morgan', we outlined:
Morgan, 19
Student, vegan, active.
Fun-loving, smiley, people-oriented. Commits herself to her friends. Cares deeply for animals and the environment, but also for her health. Does yoga regularly.
Reasons for using drink: vegan, nutrition, fitness.
Throughout pre-production, we worked closely with Borna to ensure the characters fit their vision and once these were locked in, we turned our attention to location scouting.
PRODUCTION
There are six locations in total in the Borna advert and each character was allocated an 8-hour filming day to capture all their scenes.
Shoot days began early in the morning for all three actors. For the female characters (Morgan and Emma), this was due to location limitations. For the male character (James), this was so we could catch him running in the early morning sun.
The videos were shot on a RED Scarlet-W using Canon L Series lenses. For the gimbal work, we used a MōVi Pro. The running scenes were shot out of the boot of a car using the movi. To light the scenes, we used both the Aputure 300d and 120d ii with soft boxes and egg crates. This gave us a soft lighting effect. For each location, we used a different lighting setup.
For example; for the kitchen scene we positioned the 300d lights behind the camera and the 120d off camera left to mimic sunlight from the windows, which also gave us a few more spots of light (we were shooting around 3/4pm just before it started getting dark). We left the kitchen lights on to add authenticity and warmth to the shot.
POST-PRODUCTION
There were a number of shots that needed to be touched up in post-production to ensure the brand’s colours and themes remained the consistent. For example; in one shot we can see a mini cooper. The red mini stands out against the stone background, which detracts from James walking. Additionally, in the shot of Morgan and the girls, the purple and red marque roofs distract from the greens and creams that appear in the video. We used DaVinci Resolve to fix these details, changing the colours to green.
We also used VFX to fix some damage to the milk bottles that were a result of use throughout shoot days. This was done in photoshop and then masked into the shot in FCPX.
The clips were graded with Color Finale Pro and a custom grade was created for this advert. It focussed on lightening the mids and highs of the clips, while lowering the shadows slightly. We increased vibrance and added contrast and depth to the video.
Our deliverables for this project were 1 x 90 second advert and 3 x 30 second edits of each character. After completing the first round of editing, we agreed with Borna that the 90 second version should be cut down to 60 seconds.
WHO ARE THEY?
Borna foods are a premium pistachio company, specialising in the wholesale production of nuts and butters. Headquartered in London, Borna are “nuts” about pistachios, and bring years of experience to the pistachio market, producing products that aren’t just unique, but also delicious.
Borna wanted to advertise and sell their new pistachio drink, the first of its kind in the UK. Their aim with the advert was to associate the drink with a youthful, bright lifestyle, selling primarily to their target audience of fitness fanatics, foodies, vegans and health lovers aged between 18-44.
WHAT DID WE DO?
Working closely with them, we settling on a video idea which focussed on three characters: Emma, Morgan & James. These characters were created using the information we had about their target audience. We wanted to show the variety and breadth of Borna’s audience to show that the drink was made for everyone.
WHAT WE CREATED
The company planned to distribute the video on social media and wanted everything to be delivered within 6 weeks. In the production process, we kept them in the loop at every stage. We shot across three days with three different actors in a variety of locations across Lancaster. We delivered the videos ahead of schedule, with time for a number of minor amendments.
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enquiries@mcgillproductions.co.ukFancy a full time position or freelance gig?
enquiries@mcgillproductions.co.ukLancaster office
(+44) (0) 1524 907005London office
(+44) (0) 20 7459 4304
Book a call to find out if we’re the right team to help your growth.
Lancaster office
(+44) (0) 1524 907005
