The Scarlet Lady
In August 2021, we set sail on The Scarlet Lady, a luxury cruise ship from the Virgin Voyages line. Our mission? Capture the world-class facilities and experience on offer to sailors.
CONCEPT DEVELOPMENT
+ Idea Generation & Iteration
+ Storyboard/Shot list
PRE-PRODUCTION
+ Concept Refinement
+ Logistics
PRODUCTION
+ Directed
+ Produced
+ Shot on Red
POST-PRODUCTION
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Amendments
5 X 25-60 SEC SOCIAL CLIPS
40 PHOTOGRAPHS
CONCEPT DEVELOPMENT
+ Idea Generation & Iteration
+ Storyboard/Shot list
PRE-PRODUCTION
+ Concept Refinement
+ Logistics
PRODUCTION
+ Directed
+ Produced
+ Shot on Red
POST-PRODUCTION
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Amendments
5 X 25-60 SEC SOCIAL CLIPS
40 PHOTOGRAPHS
CONCEPT DEVELOPMENT
+ Idea Generation & Iteration
+ Storyboard/Shot list
PRE-PRODUCTION
+ Concept Refinement
+ Logistics
PRODUCTION
+ Directed
+ Produced
+ Shot on Red
POST-PRODUCTION
+ Editing
+ Sound Mix & Master
+ Visual FX
+ Colour Grade
+ Music Licensing
+ Amendments
BRIEF
Following the Covid-19 pandemic, Virgin relaunched their new cruise line 'Virgin Voyages'. In collaboration with Fraser James, we were invited to create a series of short, snappy social videos to show off their flagship carrier 'The Scarlet Lady'. Our mission was to create content aimed at adults aged 18-35, showing off all of the ship’s unique features. Along with this, we also delivered a package of 40 photographs, edited by us to further support the promotion of the luxury cruise line.
BRIEF
Following the Covid-19 pandemic, Virgin relaunched their new cruise line 'Virgin Voyages'. In collaboration with Fraser James, we were invited to create a series of short, snappy social videos to show off their flagship carrier 'The Scarlet Lady'. Our mission was to create content aimed at adults aged 18-35, showing off all of the ship’s unique features. Along with this, we also delivered a package of 40 photographs, edited by us to further support the promotion of the luxury cruise line.
PRE-PRODUCTION
To prepare for this project, we reflected on Virgin Voyages previous social content, looking at the types of content that were performing best and how we could bring our original style into the mix. We had brainstorming sessions with Fraser James, planning which areas of the ship we wanted to highlight in particular, making sure that we had a clear direction for when we boarded, so as not to waste any time.
production
We were on board The Scarlett Lady for three days, setting sail from Portsmouth, which is where we returned. The team captured content from all areas of the ship, such as the pools, gym, casino, and party area, highlighting the variety of activities and entertainment on offer to sailors.
Our footage was captured on the RED Scarlet-W camera, which films in exceptional 5K quality, allowing us to produce cinematic videos, rich with natural colour.
POST-production
The editing process for this project involved adding visual FX and formatting each clip for social media. The five social clips were delivered together, along with the photos, ready to be scheduled by Virgin Voyages social media team.
To watch the full series of social clips, follow the link below:
Virgin Voyages Social Clip Package
PRE-PRODUCTION
To prepare for this project, we reflected on Virgin Voyages previous social content, looking at the types of content that were performing best and how we could bring our original style into the mix. We had brainstorming sessions with Fraser James, planning which areas of the ship we wanted to highlight in particular, making sure that we had a clear direction for when we boarded, so as not to waste any time.
production
We were on board The Scarlett Lady for three days, setting sail from Portsmouth, which is where we returned. The team captured content from all areas of the ship, such as the pools, gym, casino, and party area, highlighting the variety of activities and entertainment on offer to sailors.
Our footage was captured on the RED Scarlet-W camera, which films in exceptional 5K quality, allowing us to produce cinematic videos, rich with natural colour.
POST-production
The editing process for this project involved adding visual FX and formatting each clip for social media. The five social clips were delivered together, along with the photos, ready to be scheduled by Virgin Voyages social media team.
To watch the full series of social clips, follow the link below:
Virgin Voyages Social Clip Package
post-production
Finally, we sculpt every frame and sound wave into a video you’ll be proud of sharing with the world.
PRE-PRODUCTION
To prepare for this project, we reflected on Virgin Voyages previous social content, looking at the types of content that were performing best and how we could bring our original style into the mix. We had brainstorming sessions with Fraser James, planning which areas of the ship we wanted to highlight in particular, making sure that we had a clear direction for when we boarded, so as not to waste any time.
PRODUCTION
We were on board The Scarlett Lady for three days, setting sail from Portsmouth, which is where we returned. The team captured content from all areas of the ship, such as the pools, gym, casino, and party area, highlighting the variety of activities and entertainment on offer to sailors.
Our footage was captured on the RED Scarlet-W camera, which films in exceptional 5K quality, allowing us to produce cinematic videos, rich with natural colour.
POST-PRODUCTION
The editing process for this project involved adding visual FX and formatting each clip for social media. The five social clips were delivered together, along with the photos, ready to be scheduled by Virgin Voyages social media team.
To watch the full series of social clips, follow the link below:
Virgin Voyages Social Clip Package
PRE-PRODUCTION
To prepare for this project, we reflected on Virgin Voyages previous social content, looking at the types of content that were performing best and how we could bring our original style into the mix. We had brainstorming sessions with Fraser James, planning which areas of the ship we wanted to highlight in particular, making sure that we had a clear direction for when we boarded, so as not to waste any time.
PRE-PRODUCTION
To prepare for this project, we reflected on Virgin Voyages previous social content, looking at the types of content that were performing best and how we could bring our original style into the mix. We had brainstorming sessions with Fraser James, planning which areas of the ship we wanted to highlight in particular, making sure that we had a clear direction for when we boarded, so as not to waste any time.
PRODUCTION
We were on board The Scarlett Lady for three days, setting sail from Portsmouth, which is where we returned. The team captured content from all areas of the ship, such as the pools, gym, casino, and party area, highlighting the variety of activities and entertainment on offer to sailors.
Our footage was captured on the RED Scarlet-W camera, which films in exceptional 5K quality, allowing us to produce cinematic videos, rich with natural colour.
POST-PRODUCTION
The editing process for this project involved adding visual FX and formatting each clip for social media. The five social clips were delivered together, along with the photos, ready to be scheduled by Virgin Voyages social media team.
To watch the full series of social clips, follow the link below:
Virgin Voyages Social Clip Package
Level up your video
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enquiries@mcgillproductions.co.ukFancy a full time position or freelance gig?
enquiries@mcgillproductions.co.ukLancaster office
(+44) (0) 1524 907005London office
(+44) (0) 20 7459 4304
Book a call to find out if we’re the right team to help your growth.
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